The connection from beginning to now..
Start of BRACKET
Slogan: Dare to wear.
As a final assignment for school, 4 classmates started with a bracelet brand called: BRACKET which means literally link. The boys got an assignment from school. Start your own business. So to speak, done so. BRACKET was born.
After a few months of selling to friends and family, several customers even started to come and retail demand was even so large that production had to be scaled up.
Unfortunately after 3 years it was decided by 3 classmates that it was no longer something she wanted to go on with. Except Coen Dukes.
Two brothers.
Slogan: A label found by brothers
After the takeover by two brothers named Coen and Luuk Hertogs, a new course was set for BRACKET. An own sneaker line is the dream of the 2 young brothers.
The dream came true at the end of 2018 together with a collection of t-shirts in four colours.
Take over BRACKET new start new ideas.
Slogan: Founded by Brothers
Why only make T-shirts and sneakers when you have 1,000 other ideas? That was what Jacky invented when he took BRACKET from Coen and Luuk.
All designs come from Helmond, Noord-Brabant, where the BRACKET head office is. We have made collections in Portugal but we also do business in the Netherlands and outside Europe.
Currently our product range is over 400 items large.
The goal is to stay affordable for people who want to feel good, with the style that suits them. Age is irrelevant here.
Total concept of BRACKET
Thought: More than just clothes and more than just online.
BRACKET is more than just clothes or sneakers. It's about an experience and connecting people. This is not just about age but about feeling good about what you're wearing. Building a brand is not something that can be done in a short time. It's a long road where there's a lot of ups and downs. Of course, what you have to do is create a course. Where are you going with the brand?
In 2021, BRACKET started its own firestore. This of course in the heart of our breeding ground Helmond. After the opening it became immediately clear that we can make a good start from here.
New BRACKET sneakers
Irmão means brother in Portuguese.
Irmão "brother" was chosen as the name because the sneakers were handmade in Portugal.
Mr BRACKET has been inspired by earlier collections where the unique and replaceable aspect was central.
We have developed this and managed to apply it to a design that we fully supported: A nice tight but above all fine sneaker!
In spring 2022 we are working on a completely new design and other form sneaker. This sneaker is also iconic in its segment with a replaceable aspect.
Quick information. ...
Extension in 2023
Slogan: Growing, experiencing, connecting.
2023 was a year full of growth. Mr BRACKET opened his first outlet, where lovers could obtain previous collections and unique items at competitive prices. Shortly afterwards, another major step followed: the move to a new shop at Alsace Passage 10 in Helmond. This location not only offers more space for the collection, but is also a place where the BRACKET members come together.
To end the year in style, BRACKET organized the exclusive Member Night. An evening full of fashion, experience and a Porsche in front of the door is a perfect symbol for the progress and ambition of our brand.
Our Cooperations of 2024
Slogan: From gym to footballer.
This year, we've brought Mr BRACKET worked with a lot of different companies. With Unity Eight, a sports and dance school, we have created a clothing line that is both stylish and practical for people on the move.
Roka, a restaurant in the heart of Helmond where you can enjoy Japanese cuisine, has also joined our list of collaborations with a unique design. And with soccer player Berry van Aerle we have created a limited edition shirt, especially for the European Championship.
Each of these small examples has added something unique to our brand and makes our collection even more unique.
BRACKET Studio & racing team hub
Slogan: Where creativity, fashion & energy come together
In BRACKET Studio motor sports, design and music meet. It's a place where creative energy can be felt — where artists, designers and drivers share their vision and inspire each other. We are not only building collections here, but also a culture in which expression and cooperation are central.
Whether it's a driver's focus or the creativity of a musician, the same urge to grow and create is at the heart of BRACKET. Every collection that arises here, tells something about identity — about guts, style and connection.
From stage to collection
Slogan: Where performance becomes art
What starts in the studio grows further on the street and on the stage.
Here ideas are transformed into tangible experiences: from prototypes to photo shoots, campaigns and limited editions.
Music, movement and fashion reinforce each other and make sure each item is not worn alone — but also felt.
We experiment with fabrics, colors and rhythm — Like in music.
This creates a unique synergy between performance and emotion.
Because BRACKET isn't just about what you wear, it's about what you radiate.
