The connection from beginning to now...
Start of BRACKET
Slogan: Dare to wear.
As a final assignment for school, 4 classmates started a bracelet brand called: BRACKET, which literally means link. The boys received an assignment from school. Start your own business. No sooner said than done. BRACKET was born.
After selling to friends and family for a few months, more customers started coming and demand from retail was so great that production had to be scaled up.
Unfortunately, after about 3 years, 3 classmates decided that it was no longer something they wanted to continue with. Except Coen Hertogs.
Slogan: A label founded by brothers
After the takeover by two brothers named Coen and Luuk Hertogs, a new course was set for BRACKET. Having their own sneaker line is the dream of the two young brothers.
The dream became reality at the end of 2018 together with a collection of t-shirts in four colors.
Takeover BRACKET new start new ideas.
Slogan: Founded by Brothers
Why just make T-shirts and sneakers when you have 1000 other ideas? That was what Jacky came up with when he took over BRACKET from Coen and Luuk.
All designs are created in Helmond, North Brabant where the BRACKET head office is located. We have created collections in Portugal but also do business in the Netherlands and outside Europe.
Our product range currently exceeds 400 items.
The goal is to remain affordable for people who want to feel good, with the style that suits them. Age is unimportant here.
Total concept BRACKET
Thought: More than just clothes and more than just online.
BRACKET is more than just clothing or sneakers. It's about an experience and making a connection between people. This is not just about age, but about feeling good about what you wear. Building a brand is not something that can be done in a short time. It is a long road with many ups and downs. What you also have to do, of course, is create a course. Where are you going with the brand.
In 2021, BRACKET started its own brand store. This of course in the heart of our breeding ground Helmond. After the opening it immediately became clear that we can make a good start from here.
New BRACKET sneakers
Irmão means brother in Portuguese.
Irmão "brother" was chosen as the name because the sneakers are handmade in Portugal.
BRACKET was inspired by previous collections where the unique and replaceable aspect was central.
We have further developed this and managed to apply it to a design that we fully supported: A nice, sleek, but above all nice sneaker!
In the spring of 2022 we will be working on a completely new design and different sneaker shape. This sneaker is also iconic in its segment with a replaceable aspect.
More information quickly....